Rough Cut Feedback from Loz

After uploading my rough cut of my music video, I asked Loz to have a look at my musc video and I also asked him to comment on the video and tell me what he thought of it. He managed to give a lot of feedback and tell me what I should think about changing. 

Loz thought overall it was a good idea, however, he thought that I could cut in down a lot more and the cuts could be a bit more quicker. He also thought that on some parts where my artist is just looking blank and not singing that I could shorten it and add in another shot to make it more interesting. Finally, he thought that when I add in the Junction half of my footage, I could add it on the end like I intended but also put in earlier on so that it is a bit more interesting and cuts between her journey and the Junction Gig. 

Rough Cut

Here is our rough cut video of our music video. I have managed to get some feedback from people in the class and from them and now watching it, there are a lot of things which we need to change and edit.

Rough Cut Feedback from Mike

Today I completed my rough cut of my music video. I then asked a few people to look through it and Mike decided to give me feedback. 

The feedback which he gave me was that he thought that my video content was a good idea and that overall it was edited well. He also mentioned that once it gets started into the journey, it is works very well. However, he thought that it started off a little to slowly and needs to be cut down a more before the final edit. 

First Editing Period

Here are a few pictures from the first and rough cut editing session we had. Alie took a few pictures while I was beginning the editing and tweaking it before the rough cut.

Target Audience

The target audience for our music video is female that are 17-18 years old. These girls will be in full time education and quite clever and determined to get good grades.

They would spend most of their free time; hanging out with mates, at local gigs (such as the junction or corn exchange), at starbucks, mostly with friends or working in a job they aren't interested in.

This target audience will most likely wear; converse, dirty jeans and band t-shirts.

Also they would probably play an instrument like guitar and they will spend most of their money on school supplies and coffee.

The audience that will buy her music will probably either buy it on iTunes or download it for free on things like BitTorrent as opposed to buying the cd in a store and they are probably already fans of Becky's music.

Internet Banner Advert

Below is a banner which I have created. This banner is a small advertisement, to advertise Becky Young and maybe the video which we are creating for her. My banner is very secretive and doesn't give much away about the video. I wanted to make Becky seem like the centre of everything, because this is how she is within our video and I think that the image I used the way I displayed them really shows this.

Model Release Form

Here is a model release form that myself and my partner made. This model release form will be signed by anyone we shoot within our video, to prove that we have their consent to film them and let the video of them be show publicly.

Pictures from the first shoot

Here are a few pictures of our first shoot and this shoot was held on Hills Road, Cavendish Avenue and outside the Junction. 

First Day of Shooting - Car

Today, Friday 9th, we began our shooting and we started off with the shots we wanted of the journey and shots within the car. We began our shoot with the car stationary so we could get some shots before the car started off. The first couple of shots where of here strumming in the guitar and holding chords on the threat board. Then went on to get a few most complex shots of the guitar and then we started the car, moved off and began to get shots of her singing and the scenery going past.
This part of the shoot was quite easy and quite. However, the camera was quite shakey, it was acceptable but not perfect and we had to use a lot of petrol as we were doing a lot of loops around Hills Road.
After completing the shots within the car, we then went on to shoot the artist coming out of the car at the Junction and a few shots of her going into the Junction. These shots were quite simple but we did have a security come up to us and ask that were not to have an signs, people or number plates within our shots and we took this into account.

Practise Footage

On Thursday 8th, in the morning, we went out on Hills Road to shoot some practise footage of our artist. We decided to do this because we wanted to add a colour effect to the footage and getting some practise footage would help use to know what we needed to do before it came to shooting the real thing.
When we brought the footage back to the editing room, we found out that the most easiest way to complete our colour effect would be to use After Effects. However, we felt more comfortable with Final Cut so we have played around with Final Cut effect and we have came up with a video with effects that we want to use now. Even though we are using Final Cut, we are also trying to learn how to complete it on After Effects so that we can compare them and see which is better.

Ed Lovelace - Talk

Today Ed Lovelace, an ex student of Long Road, came in to talk to us about what his career and his time here at Long Road and getting into the media industry.

First of all he started by telling us about his time at Long Road. He was here from 2000 for two years and he completed a media course. As well as telling us of what he thought the course was like, he also showed us a couple videos which he has completed as part of the course. The first video was of a short thriller and it consisted of two guys who came into a house and stole a suitcase. This video was really good and it showed us that equipment doesn't make a film good, its the ideas and how you make it. While he was at long road, they were using cameras which weren't as good as ours and they were only just starting to use iMovie. We have better equipment than they had then and we are still producing the same standard of work.
He also showed us a music video which he had created for the course and it seemed quite complex, even though he had a simple idea. I think that comparing our video at the end with his music video, might be an interesting thing and to see whether we can create something as simple and as visually effective.

Ed then went on to tell us about what he did after Long Road and he told us that he went on to study at Bournemouth University. I found this particularly interesting as this is the university which I am thinking about going to and to know that he went there and managed to get into the media industry quite quickly. It makes you think that he went on the right path and that it may work for us.
He didn't tell us a lot about what he did at Bournemouth as he didn't have any videos to show us and it was hard for him to explain. However, he said that Bournemouth is a great university and he got a lot of chances there, such as, they would bring in people from the industry to teach them and also star in their productions. This included cast from Cold Feet to act in their productions and the director of Harry Potter to teach them.

Finally, he went on to talk about his videos which he has made in his career, they started with as little as a £100 budget, all the way to £40,000. The lowest budget video's which he showed us were of 'Cutting Pink With Knives and 'The Gallows'. The videos were really good considering they has such as low budget. Cutting Pink With Knives video was done within two hours and shot within a faked one shot in a basement. The Gallow's video was a live video which was shot with 8 cameras, with an hour or so of footage.

The bigger budget videos were of Cage the Elephant and these video's were fantastic. The first video were saw was of the band in a padded room and this room was made for £20,000 by an artist. The other video which we saw was of them in front of a projector and a variety of footage was being shown throughout. This was quite an effective video and it was a very simple idea and I was surprised it cost so much.

The final video which he showed us was a trailer of a film which he is currently making. He is working on making a film, almost like a documentary, which is set in America. It was about a guy who left home when he 14 and he has been on tour ever since playing in his band. He was called Viking Moses and the film follows him around America, also playing in people's houses. This is going to be an interesting film and it is a very original thing to document.

Health and Safety of Shoot

Here is a list of things which we will have to be careful of or be aware of during our shoots.

Shooting in town -

- It will be quite busy in town and we will have to aware of lots of people and this will include keeping equipment safe and trying not to get others in the shot.
- Inside the Junction we will have to consider a lot as we are shooting within a staging area. This will include wiring on floor which people can trip over, risk of damaging equipment and there will be a lot of electrical equipment to be aware of while shooting the artist.
- In town we will also have to be aware of traffic, as we are shooting roughly in the centre of town- it will be quite busy and risk of getting run over.

Shooting in Sawston and Field -

- Shooting within Sawston mean we will have to consider roughly the same things as in town, traffic and not getting others within the shot.
- On the way to the field we have to cross a main road so there will be a risk again of getting run over so we will be using the situated crossing. There is also a train track crossing to get to the field and we will have to be very aware of this and use it properly.
- On the field there isn't a lot to take into account but there is a small river that runs round the field and we will have to be aware of people falling in and drowning. Also on the field we shall have to be careful of not going on someone else's property.

Details of Artist's Availability - Shooting

This list below will show exactly when Becky is available for shooting.

Monday's - 12:40 - 14:45

Tuesday's - 12:40 - 14:45

Wednesday's - 11:15 - 13:45

Thursday's - 10:00 - 11:50 and also 15:00 onwards

Friday's - 10:00 - 11:50 and also 15:00 onwards


This list below will show when we have free periods to shoot

Monday's - 12:30 - 13:50 and 15:30 onwards

Tuesday's - 12:20 - 14:30

Wednesday's - 13:00 onwards

Thursday's - 9:00 - 13:00

Friday's - 9:00 - 13:00


From looking at both of these lists, we can see when myself and Alie will be available within the same time as Becky. The times when we are available at the same time are listed below.

Monday's - 12:40 - 13:50

Tuesday's - 12:40 - 14:30

Wednesday's - we aren't free at the same times this day

Thursday's - 10:00 - 11:50 and she can also be at the Junction form 15:00 onwards

Friday's - 10:00 - 11:50


(we are also looking into using a Saturday or two but we will have to let Becky know in advance)

Animatic

Here is an animatic which me and Alie have created. It shows you roughly about a minute of the beginning of our music and whats she want to create for the video. Completing this task also brought up the issue that we were a bit unsure about how we wanted to start our video and now we a very detailed idea. This video makes it easier for us when we want to go out shooting because we know exactly what we want to shoot.